Monitoring Your Reputation Score
The Reputation section of your dashboard gives you a running view of your star rating, your total review count, and any new reviews that come in, so your team always knows where things stand without manually checking Google or Facebook.
Finding Your Reputation Dashboard
From any screen in Dental Marketing Tool, click Reputation in the left-side menu. The main screen that loads is your reputation overview. At the top you will see your current average star rating, your total number of reviews, and a breakdown by platform (Google and Facebook, once connected). Below that, you will see a timeline graph showing how your rating has trended over recent weeks and months.
Reading the Rating Trend Over Time
The trend graph lets you spot patterns that a single snapshot misses. If your rating dipped in a particular month, you can scroll to that period and check which reviews came in around that time. If it climbed steadily, you can see which stretch of time produced strong feedback.
Use the date range selector above the graph to narrow or widen the window. Common options are the last 30 days, 90 days, and the full year. Comparing two time periods side by side can help you assess whether a change in your patient experience or your automated review request workflow made a measurable difference.
Watching the Review Feed
Below the trend graph, Dental Marketing Tool displays your most recent reviews in a feed, newest first. Each card shows the reviewer's name, the platform, the star rating, the review text, and the date it was posted. You can filter this feed by platform (Google or Facebook), by star rating, or by whether the review has been responded to.
This feed updates automatically as new reviews come in. You do not need to refresh the page or check back manually. If you want to respond to a review directly from this screen, click the review card and follow the prompts. For tips on crafting replies, see Responding to Reviews (with AI).
Setting Up Alerts for New Reviews
Dental Marketing Tool can notify you by email or text the moment a new review is posted. To turn on alerts:
- Open the Reputation tab and click Settings in the upper-right corner of the page.
- Locate the Review Notifications section.
- Toggle on Email Notifications, SMS Notifications, or both, depending on how you want to be reached.
- Enter the email address or mobile number that should receive the alerts. You can add more than one recipient, which is useful if both the owner and the front desk want to know right away.
- Click Save.
Filtering by Star Rating to Find Issues Fast
If you want to audit your weakest reviews, use the Filter by Stars option in the review feed and select 1 or 2 stars. This gives you a quick list of the reviews that need the most attention. You can then work through them systematically, responding to each one without having to scroll past your four and five-star reviews.
Sorting by Unresponded is another useful filter. It shows only the reviews where your practice has not yet posted a reply, so nothing falls through the cracks.
Understanding What Moves Your Score
Your overall star rating is a weighted average across all connected platforms. A handful of older low-star reviews can drag the number down even when your recent patients are overwhelmingly positive. The most reliable way to raise the number over time is a steady, consistent flow of new review requests. See Sending Review Requests for how to send them manually, or set up automatic requests so every visit that closes on your calendar triggers one without any extra work from your team.
If you are just getting started with reputation management, the Reputation Overview article covers the full picture of how the tools work together. Once your score is moving in the right direction, consider Showing Reviews on Your Website so prospective patients see your ratings without leaving your site.